How to Measure Anything: Finding the Value of Intangibles in Business 2nd Edition PDF Download. Douglas W. Hubbard offers new analysis and much more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions.
This book will present you find out how to measure these things in your individual business that, until now, you'll have thought of "immeasurable," including customer satisfaction, organizational flexibility, know-how risk, and know-how ROI. It adds even more intuitive explanations of powerful measurement methods and exhibits how they are often utilized to areas equivalent to risk management and buyer satisfaction.
This book continues to boldly assert that any perception of "immeasurability" is predicated on certain fashionable misconceptions about measurement and measurement methods by displaying the widespread reasoning for calling one thing immeasurable, and sets out to right those ideas and providing practical methods for measuring a wide range of "intangibles".
We can quantify any uncertainty and then compute the value of lowering that uncertainty by measurement. Where the value of information a couple of measurement could be very excessive, this book explains methods to employ sampling, controlled experiments, and even more methods in a means that makes it approachable for any manager.
This text adds recent research, especially with regard to methods that appear like measurement, however are in fact a sort of "placebo effect" for management - and explains the right way to inform effective methods from management mythology. It illustrates how the writer has used his approach across various industries and the way any problems, regardless of how difficult or uncertain can lend itself to measurement using confirmed methods.
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